If your business is breathing and has a website – then you should blog. You say blog? That’s right, blog! I know it sounds like extra work added to an already overwhelming schedule. But here are all the reasons you cannot afford not to.
Blogs are the Highest Drivers of Website Traffic
According to Wordstream.com, companies that blog get 97% more links to their websites, 55% more website visitors than businesses that don’t, and a 13% higher ROI. And these are the types of numbers that will make your company sing a new tune in customer sales.
Many think that it's enough to launch a website, print a few business cards and hope people find you. But in a fiercely competitive world with consistent information overload it's not enough to just have a web page. Since a website is your electronic storefront - it's also the place your target audience and potential customers can access your goods and services and engage with you. That is why consistent traffic is vital to the life of your website..
Blogging Showcases You as A Thought Leader/Industry Professional
A blog illustrates that you have the knowledge and experience to back up your business claims. It presents you as an industry professional with useful answers that people can implement to enhance or scale their business. A well thought out blog will allow you to connect with your target audience in a more personalized way. And these days business is about building and nurturing relationships more than ever before.
You Possess Useful Information Others Need
How many times have you run into a problem, searched for answers on the web, and run across a blog with the exact answers you needed? That's because for every challenge you run into, the chances are that someone else has already encountered it and created a solution. I mean why sit for hours scratching your head in frustration when you can readily get the answers from an expertly written blog? So why not take the business acumen you've accumulated from your experiences and turn them into someone elses answers while driving traffic to your site.
A Blog Generates Social Media Content
One of the challenges of keeping up a social media presence is coming up with consistent content. Write one blog a month and use the content to grow your social media pages by posting snippets from your blog on a weekly basis. This means less time thinking up ideas to share on social media which is a win-win.
No Time – Then Hire a Blog Writer
So now you know you need a blog but you can’t find the time to write one. Then hire someone else to write it for you. There are multiple online platforms that will write your material for a minimal fee. All you do is brain dump some content, add a vague title and send it to a company like Fiverr, Upwork, Freelancer.com and yes, even yours truly will craft your content, create a nifty title, throw in some SEO and all you have to do is post it!
So now that you see the benefits of being a business blogger, why not get started and see what a difference it makes to your bottom line!
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