5 Reasons Your Side Hustle Needs Social Media

1. It gets you noticed

Whether you have stacks of masterpieces filling the corners of your art studio or you sell cookies at the kid’s soccer game on the weekends, it may be time to take that fun hobby to the next level. Since word of mouth is limited, you may need a little more oomph to turn your side hustle into a real money maker. Social media will help you get to that next level. It is like your personal promo agency that works for you even while you are sleeping. That’s right friend; you post once and between the magic of scrolling, likes, follows, shares and comments; that one post is seen by hundreds, if not thousands of eyeballs. Now that beats the small group of parents at the soccer field. No offense to soccer moms!

2. It shouts You’re a Professional

In a world of information overload and infinity scrolling people are seeing thousands of items per day on their devices. We live in the digital age of which social media is front and center. Therefore, one of the most proven ways to get noticed is to have branded social media content. If just the thought of delving into this world makes you want to run for the hills, why not start small? Create a single social media account and post just 1- 2 times per week to get your feet wet? You know you can do it. And, like watering a houseplant, over time, your audience will grow and your side hustle earnings will grow alongside it.

3. It Drives People to Your Website

The first place potential customers go is to your website, but without a social media presence, most won’t even be aware that you have one. So be sure to link up your webpages to every post so that the curiosity seekers, existing customers and customers-to-be can find you, your products and most of all, your online cash register. Yay!

4. It’s advertising You Didn’t Pay For

Okay, so if you haven’t jumped onto the social media wagon you may be paying money for posters, postcards, business cards or more. This stuff is big bucks, and that doesn’t include the time it takes to pick them up, pass them around or hang them in noticeable spots. You can save yourself the time and some cash by posting the exact same information on your social media page instead - just saying. And, it’s 100% free to post on social media unless you pay for an ad (but that’s another conversation).

5. Side Hustles Can Become Full Time Jobs

Have you ever dreamed about walking away from the 9-5 to do what you love? Have you ever wondered if your hobby has the potential to become a full time earning stream? Are you tired of commuter traffic, needing permission for vacation days, or God forbid - a moody boss? Are you ready to take charge of your destiny, set your own hours, and take vacation whenever you want? Then just envision social media as a necessary tool to grow your side hustle into a replacement of income so you can work from home in your pajamas - if you want to.

And remember, like everything else, social media is simply a tool for growing your business. So, relax, have some fun with it, and watch your brand develop and turn into sales.