6 Easy Content Ideas to Market Your Small Business (Without a Team)

Do you ever feel like running a small business is similar to being a circus juggler? Yes, me too.

Amid the essential tasks of keeping your "doors open," such as meetings, schedules, and behind-the-scenes bookkeeping, even the thought of a marketing strategy can break you into a cold sweat.

The biggest factor facing most small and start up businesses is the time to crank out marketing around juggling the balls already in the air. And the only other alternative is to pay a professional to take it off your hands - but this options can be expensive.

Your small business doesn’t have to be expensive—or exhausting. With the right content strategy, even solopreneurs can build visibility, trust, and engagement online. Here are six simple, effective content ideas you can start using today.

1. Share Your "Why" Story

People connect with people, not logos, graphics or products. So tell your audience why you started your business, the challenges you've faced, and what continues to drive you. Everyone resonates with a personal story and it builds trust and makes you and your brand memorable.

✅ Try This: Record a 60-second video or write a short post starting with “I started my business because…”

2. Behind-the-Scenes Content

Show the real-life process behind your work. Whether it’s packaging a product, preparing for a client meeting, or working from your kitchen table, people love a peek behind the curtain. In the content creation world these are called "B" rolls. It's just recording that give audiences and potential customer a glimpse of how you get things done on the daily.

✅ Try This: Use your phone to capture a quick time-lapse or photo of your workspace or day-in-the-life.

3. Answer FAQs

Turn comments, frequently asked questions, and yes, even criticisms into bite-sized posts, short videos, or stories. Consider all feedback as learning opportunities to grow and to connect with your audience. Truthfully, you’re likely repeating yourself anyway—so turn these things into content! That means newsletters, blog posts, emails and social media content.

✅ Try This: “One of the questions I get asked the most is…” then answer it in newsletters, blog posts, emails and social media content.

4. Customer Testimonials or Reviews

Encourage satisfied customers to advocate for your brand by sharing their positive experiences. Use compelling quotes, impactful screenshots, or engaging video clips to highlight the value of your product or service. Authentic testimonials build trust, foster community, and connect potential customers with your brand.

✅ Try This: Use Canva to turn a review into a branded graphic you can post to Instagram or Facebook.

5. Quick & Valuable Tips or How-To Posts

Sharing concise, niche-related advice effectively establishes you as an authority in your field. This digestible content engages your audience by offering valuable insights they can use. Regularly providing bite-sized advice keeps you top of mind, fostering a loyal following across all your platforms.

✅ Try This: Post a “One-Minute Tip” video once a week using your phone. No fancy editing required! Or offer the one-minute tip in your email, blog post or newsletter. (Email Lists have greater success when they offer value)

6. Seasonal or Trending Posts

Hop on a trend in your niche. Tap into what’s already happening such as —holidays, awareness months, celebrity news or even fun trends. It keeps your content timely and relevant.

✅ Try This: Post a “summer must-have” or “fall prep” guide using your product/service as the solution. Turn it into an email lead magnet that collects email addresses to download the list.

Final Thought

You don’t need a full team or big budget to create effective marketing content. Start small, be consistent, and focus on real, helpful, or relatable posts. Above all - remain consistent. Rome was not built in a day and neither will your brand grow overnight. Over time, these simple pieces will grow your audience and build your brand.